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New Zealand · South Island
J.Friend & Co
Artisan honey from the South Island of New Zealand. Every jar names the beekeeper who made it and the valley it came from — raw, pure, and free of chemical additives.
- 7 Varietals
- 4 Beekeepers
- 100% Raw
Find your honey
They are not interchangeable.
One is mild enough for a child's toast. Four are bold enough to take neat off the spoon. Strength is the brand's own rating — start at the left if honey is new to you.
White Clover⬢⬡⬡⬡⬡Mild
Creamy, with a chewy fudge-like consistency and delicate vanilla bean, coconut, pineapple and citrus. The crowd favourite, and the easiest place to start.
See the jar →
Whipped⬢⬢⬡⬡⬡Soft
Spreadable rather than runny. Mellow is softly sweet and subtly floral; Bold brings a deeper, rounded flavour. Both were made for toast.
See the jar →⬢⬢⬢⬢⬢Bold
Dark amber and thick as golden syrup. Made from tree sap rather than flower nectar, so it is low in pollen and rich in oligosaccharides — natural prebiotics.
See the jar →⬢⬢⬢⬢⬢Bold
Strong, aromatic and pungently herbal — often called the Gorgonzola of honey. One of the highest antioxidant ratings of any honey in the world, three to four times other honeys.
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Manuka⬢⬢⬢⬢⬢Bold
Dark amber, with intense toffee and caramel flavours and coconut, woody and nutty notes. A slightly bitter lingering finish and a very smooth texture.
See the jar →
Not sure yet?
Try three before you commit to a jar
The 3×40g collections exist for exactly this. Dark & Rich for the high-antioxidant honeys, Tea Pairing for flavour. Cheaper than guessing.
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PartnershipsWe're looking for brands
How we chooseWe use it at home first
Shop Common Goods
Made in Malaysia, in small batches
Shop L&P Organic Natural
Skincare with real actives
Shop J.Friend & Co
Central Otago, never heated
Shop Root Plus
Grown in Malaysian ponds
Shop Fumuwo
White and black fungus drinks






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